Merchants Of Gobi — Whitepaper
How our pfp collection ties into Gobi Labs, Marco Polo (DEX), Ormuz (Merch) and more!
Welcome to the Desert!
This white-paper will cover the basics, why you should mint, the art, what funds will be used for, and our Gobi Shops for all Merchants Of Gobi (MOG) holders. Let’s dive in!
The Basics
Mint Date: Mid-Late November
Total Collection: 10,000
Distribution
MAPS Holders: 1,000 Supply, Auto WL — Gets “Navigator” Role in Discord to mint in GOBI tokens. Price: TBD.
Presale: 3,000 Supply, will be locked up and auto staked until January 1st, 2023. Price: 2.5 SOL. More details can be found in our Discord.
WL Mint: 5,000 Supply, will be available to be traded immediately. Price: TBD
Elixer AMM: However much of the 1,000 MAPS mint that does not get minted, will go into the AMM on Elixer with the team supplying liquidity at WL mint price.
Team Reserve: 1,000 will be sold slowly or added to the AMM as milestones get delivered & overall Gobi Labs revenue increases.
Why Elixer & Reserve?
We believe in our project, and want to ensure there is alignment between the community & team. We don’t need the full raise in order to function & grow out Gobi Labs, so it’s our way of demonstrating that. Hopefully you’ll give us the chance!
Rewards
Every MOG staked will earn 4 GOBI tokens per day, used through the Gobi Labs ecosystem or deposited as liquidity on the DEX 💰
For every CALENDAR month staked, so from the first till last day 00:00:00, we will airdrop you a “Voucher” NFT. There will be 2 snapshots, if the NFT remains in the same wallet or is staked during both, you will get an air drop.
Vouchers can be redeemed at the “Gobi Shops” once a month for a slew of rewards, created by all revenue from Gobi Labs. Gobi Shops will go live January 1st, 2023. More on that below 👀
Why you should consider minting
There have been a lot of projects recently that have promised a lot of things, but we’ve taken a step further to actually ship out real products with real revenue before asking you to mint. Over the last 3 months, we have shipped out our DEX in Marco Polo — which includes swap2earn & swap2share, our token $GOBI, as well as our merch shop in The Ormuz which has done over $50,000 in sales already including merch for MonkeDAO, DAOO, as well as an art print partnership with Exchange.art.
The mission for Gobi Labs is to build, invest & incubate consumer facing web3 products that on-board web2 people with a focus on revenue. We have invested over $500k of our own money already to demonstrate our deliverables. By holding a MOG, you have the right to redeem part of your share in our growth.
Gobi Labs, and MOGS by default, are taking a longer view given the current bear market. But each thing we continue to build will focus on generating revenue, and ensuring our MOGS holders get to share our success with us.
Some of the confirmed products we will be launching in the next 3 months also include:
The Colosseum: A premium on-chain sports book that settles bets in real-time, not through withdrawal & deposits with heavy industry partners & top of the line software with deep financial reserves that focuses on on-boarding web2 bettors into crypto. The Colosseum has raised a private round at a $1.5mil valuation already — ETA Dec 2022.
Non-Fungible Talks: An NFT themed long-form podcast focused on generating ad revenue from outside the ecosystem — ETA Q4 2022.
#Unfollowed: Our own web3 themed, high-end street wear label in partnership with some of the biggest artists in our space, focused on limited drops & NFT chipped technology. #Unfollowed is in the process of raising a private round — ETA Q4 2022.
Neon Puppyz: A dog-themed pfp collection that leverages IRL meetups, and technology to bring web2 dog lovers into web3 that utilizes events & the Ormuz for revenue. - ETA Q1 2023.
Wtf does all this have to do with the Merchants mint?
Simply put, as we continue to grow & build out more products, our focus is to drive bottom line revenue. As a merchant, you will be given the chance to tax our revenue through the Gobi Market.
But first, let’s talk about the art & the funds.
Details
When we approached the art, we wanted to create an alternative Cyber-punky, sci-fi ridden world within the Gobi Desert — the one Marco Polo traversed. To do this, we brought on-board a Marvel artist who did some of the work behind iconic characters like Groot, as well as much of the art for Dr. Strange & Black Panther.
These “Merchants” aren’t from our world, and don’t live in our cities. They are inspired by technology, nature & the forces that bind them. Full art traits will be released 48 hours prior to mint, so you can read up on what you hope you mint!
In terms of the funds, we will be using them mostly to pay out salary as well as accelerate growth of the #Unfollowed line & building out the DEX more, specifically focusing on bridging the knowledge between NFT & DeFi users on Solana.
Okay, now for the stuff you’ve been waiting for.
Vouchers & Gobi Market
For every calendar month you stake a MOG, we will airdrop you a Voucher NFT. This means there is a maximum of 10,000 per month.
Vouchers, combined with GOBI can be used to redeem rewards from Shops at the start of the following month, albeit it at different prices. To start, we will have 2 shops that go into redemption period January 1-5, 2023 for MOGS who staked in the month of December.
Marco’s Shop is made up of 5% of swap fees generated on Marco Polo the previous calendar month. Redemption requires 2 Vouchers + 150 GOBI tokens.
Max redeemers: Unlimited.
Ormuz Shop is made up of 10% of all Ormuz & Unfollowed sales generated the previous calendar month. Redemption requires 3 Vouchers + 250 GOBI tokens.
Max redeemers: 500.
Merchants Shop is made up of 20% of all royalties & additional revenue generated by ANY NFT collection under Gobi Labs, which includes MAPS & Merchants for now, with Neon Puppyz & more in 2023. Redemption requires 5 Vouchers + 400 GOBI.
Max redeemers: 500.
Redemption is optional, which means you can hoard them or buy / sell them on secondary NFT markets. This allows you to speculate on the rewards given by each shop month to month. For example, if you think that the Merchants Shop in February will have 3x as much rewards as January, you can keep your Vouchers for a month to redeem a larger portion of the pie the following month.
This incentive aligns with Gobi Labs as we continue to build, and generate more revenue. The better we do, the more rewards there will be in each shop to redeem.
All redeemers split the rewards equally. The Maximum amount of redeemers operates on a first-come-first-serve basis, and is a ceiling cap for each shop. So if the Ormuz Shop this month has $50,000 for redemption, a maximum of 500 people can split it equally at $100 each. If only 100 people redeem however, each will redeem $500 — resulting in a nash equilibrium game theory strategy played out in real-time.
More details for the shops will be announced closer to mint, and new shops will emerge as products ship out. For example, the Colosseum will have its own shop where Vouchers can be redeemed to earn part of the sports book revenue every month. WL for the Neon Puppyz mint will have a shop where users can redeem as well.
To redeem, users will have to burn the required amount of vouchers & pay the GOBI tokens.
The Voucher program will be the foundation of how Merchants interacts with Gobi Labs, and will go live January 1, 2023.
For more details, please join our Discord or come say hi on Twitter! If you like this whitepaper, we’d really appreciate you considering sharing this on Twitter as well, thank you! 🙏